framing, art marketing, exhibition, Jenny Hill

framing, art marketing, exhibition,  Jenny Hill

My solo exhibition plans allocated February as time to select and frame artwork for Colchester Library’s Les Livres Gallery. When you have a solo exhibition, everything is down to you to organise, put in place and communicate. Help and advice from other people is invaluable, whether they agree to place posters, put information on web space they manage or as a good friend did, look over my press release and suggest improvements. The revised press release reminded me how you cannot only promote the artwork but must also give something about the person that made it or a least a bit more of the back story relevant to the exhibition. In marketing terms is this where you sell the sizzle not only the bacon?
I now also seriously believe the importance of getting an exhibition reviewed. Whether this is a critical review or a question and answer session the result can be part of the documentation about something that happened in a public event and not only recorded in someone’s curriculum vitae.
I intend to encourage other artists I meet with in Essex, to engage in the practice of reviewing and publishing as I think this will be mutually beneficial, raising the profile of the visual arts in Essex.
The image shows some of my low tech framing equipment, hand under pinner and clamp.
The frames are hardwood ash – more durable and resistant to dents and knocks which can happen when handled by other people.
What is your experience of art marketing?

Fungi and acorn – Ink painting – Jenny Hill

Fungi and acorn - Ink painting - Jenny Hill

A photograph taken on a fungi hunt was used for an oil pastel sketch, which was then reworked for my ink painting – ‘Fungi and acorn’.
Exmoor ponies are now kept on Tiptree Heath to help maintain the balance of plants and growth specific to heathland. 2013 has been described as a ‘mast year’ for England – heavy crops of nuts and fruit. This is evident on the heath where the bumper crop of acorns are cleared from areas grazed by the ponies, limiting the amount of nuts eaten.
Reference for mast years visit
http://www.forestry.gov.uk/newsrele.nsf/AllByUNID/CA9C50439BE651A980257BD000474590

Plant form – Rose hips ripening no.2 – Jenny Hill

Plant form - Rose hips ripening no.2 - Jenny Hill

On a walk with sketchbook and pens you can get a lot of drawing done that may also be useful for artwork development, (plus it gives you a reason to stand still and look without other people thinking you are a bit odd). If I have a focus and an idea of what I might see, this is a walk of attention and observation, trying to get the most from being somewhere at a particular time and not missing the moment.
Rose hips ripening no.2 is an ink painting developed from sketches made using brush pens and chunky felt tip pens. For any painting I want it to be as light resistant as possible, but in my sketch books this is not an important factor.